Most people have a love hate relationship with social media. On one hand, we love to connect with friends and like-minded people. It makes us feel good! On the other, it’s a huge time suck and although we hope our social media channels will generate income, we rarely see those connections convert to real clients and sales. What I know for sure is, social media is an imperative part of owning and running a small business in today's world, so we need to learn how to get the most out of the time we invest online.
For the last few years I have been managing small businesses social media accounts in a variety of industries such as fashion for an online clothing brand, a camera bag company, a jewellery store, a graphic designer, a surf store, an app development company and more. Prior to that, I worked as a full-time photographer for many years, first shooting fashion on film and medium format cameras and later moving to digital, shooting portraits and commercial kids for clothing brands and editorials for magazines. I know the industry incredibly well. I managed to keep myself busy with a steady stream of clients even though I did not have a website where potential clients could view a portfolio of my work. I often wondered how that was even possible? The answer is simply, the power of word of mouth marketing and social media!
I love everything about social media and I am super excited to be teaching this class and sharing everything I have learned with you! This course is all about working smarter, creating a strategy and making use of the tools available to implement that strategy in the most efficient way for optimal growth. It doesn’t have to be difficult and overwhelming. It’s going to be fun.