**BRAND NEW CLASS** Website Strategy & Design
setting up your website for success
Your biggest business asset as a photographer is your website. It’s where you have the best opportunity to convey your brand message and identity to your audience and convert visitors into clients. It’s your online storefront, and for many of you, your only storefront. It’s often the first impression prospective clients have of you, and unlike social media platforms, it’s something you own and are in complete control of. The possibilities are endless. And yet I constantly hear photographers saying things like:
“I don’t even like looking at my website because it stresses me out.”
“I get a lot of visitors to my website, but no one is contact me. What am I doing wrong?”
“I hate sending people to my website because I don’t feel like it represents me.”
“I feel like my website is a mess and I don’t know how to make it work for me, my market, or my business.”
“People are constantly emailing me asking for information I have on my site, or they seem confused about what I do! What am I missing?!?”
If any of those statements had you nodding along, this course is for you. I’ll help you evaluate, strategize, and execute your brand identity into an online space that is more effective, using research-based techniques, so that your website can finally be the powerful marketing tool it’s meant to be. I’ll teach you the website strategies you’re missing, and help you create a website that is effective as it is beautiful.
You deserve a website that works as hard as you do. Let’s make it happen together in just three weeks.
What you will learn:
identify your target audience
define your brand message
breakdown current site structure
identify site wide goals and page specific purpose
strategies to turn your website into a highly effective marketing tool
write dynamic copy
utilize social proof through testimonials, badges, honors, etc
execute a call to action sequence and sales/contact funnel
optimize photographs for maximum impact
recreate or revise your landing/home page, about page, and details page
marketing with your newly optimized website
This three week online interactive workshop will include:
written weekly lessons
video lessons to supplement the written lessons each week
a detailed website audit/review of your current website
a weekly assignment due each Sunday with individualized, detailed feedback from me via a screen capture video or written feedback
daily interaction and support from me
a live Q&A chat with myself and the class
two marketing-based bonus lessons to be completed on your own after the class ends
silent students will be given their own section of the classroom to interact together
at the conclusion of the course, students will receive a PDF of the course content
an invitation to a private Facebook group so you can continue to support each other after the course is over
Students who already have a website will get the most out of this class, since rather than focusing on how to build a website on a specific platform, this course covers research-based website strategies and supports students in executing those strategies. Websites hosted on any platform are allowed, however platforms with a high degree of customization ability (Squarespace, Wordpress, and Show-It. etc) are encouraged. Websites not on these platforms may be limited in the ability to execute my suggestions. Please note: this course will not teach you how to use a specific website platform, but will focus on global strategies that can be applied to any website platform. You will need to know how to proficiently work with your chosen website platform without my support.
Active Seat $300 | Silent Seat $200
To learn more about the different types of seats offered, go to our FAQ section.
Dates of Next Class:
1/7/19 to 1/27/19
TO REGISTER GO HERE ON NOVEMBER 28TH AT 9AM EST!!!