Website Strategy & Design
setting up your website for success
NEXT CLASS: 10/7/10 to 11/3/19 (with a one week break)
Raise your hand if these thoughts have ever run through your head:
“I don’t even like looking at my website because it stresses me out.”
“I get a lot of visitors to my website, but no one is contact me. What am I doing wrong?”
“I hate sending people to my website because I don’t feel like it represents me.”
“I feel like my website is a mess and I don’t know how to make it work for me, my market, or my business.”
“People are constantly emailing me asking for information I already have on my site, or they seem confused about what exactly I do! What am I missing?!?”
Sound familiar? Then you’re in the right place.
Your most important business asset as a photographer is your website. It’s where you have the best opportunity to convey your brand message and identity to your audience and convert visitors into clients. It’s your online storefront, and for many of you, your only storefront. It’s often the first impression prospective clients have of you, and unlike social media platforms, it’s something you own and are in complete control of.
The possibilities are endless.
I’ll help you evaluate, strategize, and execute your brand identity into an online space that is more effective, using research-based techniques, so that your website can finally be the powerful marketing tool it’s meant to be.
I’ll teach you the website strategies you’re missing, and help you create a website that is effective as it is beautiful.
What you will learn:
identify your target audience
define your brand message
breakdown current site structure
identify site wide goals and page specific purpose
strategies to turn your website into a highly effective marketing tool
write dynamic copy
utilize social proof through testimonials, badges, honors, etc
execute a call to action sequence and sales/contact funnel
curate photographs for maximum impact
website-specific elements of design
best practices for page load times, basic SEO, etc
recreate or revise your landing/home page, about page, and details page
This three week online interactive workshop will include:
written weekly lessons
video lessons to supplement the written lessons each week
a detailed website audit/review of your current website
a weekly assignment due each Sunday with individualized, detailed feedback from me via a screen capture video or written feedback
daily interaction and support from me
a weekly bonus lesson
silent students will be given their own section of the classroom to interact together
at the conclusion of the course, students will receive a PDF of the course content
an invitation to a private Facebook group so you can continue to support each other after the course is over
“Website Strategy & Design with Kate was an eye-opening and thought-provoking class. It was the kick in the butt I needed to really sit down and think about my brand and the message I want to send to the world. Kate's lessons were detailed, specific, and very thorough. She provided actionable feedback with specific ideas to assist when we were stuck. Her knowledge of web design was also especially important once we were ready to pull all of our new content together. I cannot recommend this class enough. Kate delivered the just-right balance of information, encouragement, and assistance.” - Gina Cooperman
To see more testimonials from past students go HERE.
Students who already have a website will get the most out of this class, since rather than focusing on how to build a website on a specific platform, this course covers research-based website strategies and supports students in executing those strategies. Websites hosted on any platform are allowed, however platforms with a high degree of customization ability (Squarespace, Wordpress, and Show-It. etc) are encouraged. Websites not on these platforms may be limited in the ability to execute my suggestions. Please note: this course will not teach you how to use a specific website platform, but will focus on global strategies that can be applied to any website platform. You will need to know how to proficiently work with your chosen website platform without my support.
Active Seat $300 | Silent Seat $200
To learn more about the different types of seats offered, go to our FAQ section.