“Wow, my mind is blown and my mind is going in 100 different directions. thank you for helping reframe the mindset we have on marketing”
-Diana
”The Art of Marketing is one of the best classes I have ever taken, both for my business and for myself as an artist. This class went above and beyond my expectations and Bec is a phenomenal instructor. She is so personable and the time and energy she puts into this class and into each student is invaluable (and you'll feel like you've made a really cool friend). I will forever be grateful for Bec and all I learned from her!”
- Brooke
“ This course is a must for artists trying to build or run a business based on their art.”
I'll be unpacking what I learned for months. Before taking this class, I dreaded marketing: it felt mundane and repetitive at best, manipulative and gross at worst. (Sorry, Bec! 😆)
Enter The Art of Marketing. Bec saw me, pushed me in the best ways to get honest about why I'm selling my art and why it matters, and helped me see how to translate that into an opportunity to connect with my people. More than that, I came away with content for a real-live launch, and ideas for how to carry what I learned into the rest of my year (and beyond).
Like every other class I've taken through Illuminate, this one taught me things about myself and my art that I didn't know before, inspired me to keep going, and gave me the tools I needed to be better at my craft. Thank you, Bec, for such an amazing class and for all your constructive, insightful feedback!
-Lynnae Dae
“I love the marketing definition you shared here. It makes me feel excited to think about what I want to offer and then share my offering to CONNECT with people.”
-Erica
“Bec's Marketing for Artists class is excellent! If you are either hoping to build a business around your art, or if you are already running the business but want to make your marketing and business goals line up so you can execute against them, her class is for you. She does a great job of acknowledging the psychological components that hold artists back from marketing and selling their work. She also gives tools to dispel stories we tell ourselves that keep artists from building a business, like the lurking "impostor syndrome". Bec methodically offers building blocks that lead students to create their own full-blown marketing plan. I recommend her class highly!”
-Martha Janney
“Bec helps you get clarity on who you are talking to and how your offering brings value to your ideal client. She encourages you to be curious and helps you dive deeper into the reasoning behind your moves. If you are trying to define your voice and understand what direction your marketing should take based on your voice, this is it. This class provides a great base upon which all your future marketing work could rest.”
Kim Kelly
“I would highly recommend taking this if you have the marketing ick feeling. Bec reframes how to think about marketing and applying it towards your business in such a practical and easy way. I found it really to be a mind shift that I will use forever for whatever application needed.”
- Teresa Jakubec
“Bec is a wonderful teacher and has a wealth of knowledge and experience to share when it comes to marketing. I found it inspiring how she was able to mesh the two worlds of art and marketing that so often feel like they don’t belong together. The Art of Marketing course did a wonderful job of removing the fear and aversion to marketing and gave me impactful ways to approach marketing my own work.”
- Carly Lefebvre
“Dear Bec, I just wanted to take a moment to sincerely thank you for the incredible marketing lessons you’ve shared with us. Your approach to teaching was both easygoing and engaging, which made learning not only enjoyable but also incredibly effective. You broke down complex concepts into simple, actionable steps, which made it so much easier to grasp the fundamentals of marketing—especially for creatives like myself. Your fun and approachable style made each lesson feel both inspiring and approachable, and I really appreciate how you tailored everything to suit our businesses. I’m leaving the course with so much more confidence in my marketing skills, and I feel truly prepared to apply what I've learned. Thank you again for being such a wonderful teacher!”
-Monica
“I would highly recommend taking this if you have the marketing ick feeling. Bec reframes how to think about marketing and applying it towards your business in such a practical and easy way. I found it really to be a mind shift that I will use forever for whatever application needed.
” -Teresa
“I cannot recommend this class enough. As a photographer, I often struggle with what to do when it comes to marketing and how to make it feel genuine, but this course gave me actionable, tangible tools that I can implement immediately to see growth. What truly sets this class apart is the instructor. She is an absolute fountain of knowledge, diving deep into content, but delivers it in a way that is specific to the students’ needs, approachable, and never belittling. If you're a photographer ready to level up your business, take this class!”
-Elizabeth Palomares
“The Art of Marketing was such a great class. Marketing is one of those things I’ve known for ages that I should probably spend more time on… but every time I tried to learn more about it, it just felt too scripted and forced. Like I was supposed to follow some formula that didn’t really sound like me.
Bec has created such a thoughtful class for people like that, the ones who know they need to get better at marketing, but haven’t quite worked out how to do it in a way that still feels genuine. Her assignments and feedback were really well considered for artists and photographers, and it never felt like a “you must do it this way” situation. Instead it helped me figure out how to do it in a way that actually fits me and my business.”
Karen Webb
“Bec does an incredible job of sharing her expertise in an approachable, yet comprehensive manner. We were walked through the whole process of learning about and creating our own marketing plan in a way that was so detailed and yet somehow not overwhelming. I left the class with a concrete action plan and the skills and confidence to build on it moving forward. Bec was so generous with her time and feedback and created an incredible community even within a virtual setting. I felt so supported by and connected to my classmates. Bec and this course are worth their weight in gold. Do not miss this class!”
Marion Pope