class by BEC GRIFFITHS

The Art of Marketing

Learning how to create marketing that works, feels authentic and you can get excited about is liberating.

This five week workshop teaches photographers how to build a business that feels genuine and true, and releases you from feeling gross about marketing.

I'm interested

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COURSE LENGTH

5 weeks

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class start date

9th Feb 2026

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INVESTMENT

$300 / $400

Independent / Guided

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bec griffiths

This class is for the photographers that want to make art, share art and make a living without selling their soul.

It will give you freedom from feeling haunted by all the marketing ‘shoulds’. Allowing you to let go of feeling enslaved by an algorithm and remember that a thriving social media presence is not the only pathway to success.

All students walk away with clarity on their brand and how to communicate it to clients in a way that is considered, clear and compelling. You will also discover why the things that make you an artist are also the exact things that make you a fantastic marketer.

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bec griffiths

register for a Guided seat

register for aN independent seat

Join waitlist

- How to let go of feeling icky about marketing
- Why marketing and art aren’t as different as you think
- How to have a business that feels authentically YOU
- Why your curiosity is your superpower in business
- How to create marketing that feels genuine and true
- Why marketing that feels gross never works
- Why social media is not a marketing plan
- The one marketing technique all artists should use and why it works
Plus all students will walk away with:
- The TFA framework which will help you understand when marketing works and when it doesn’t BEFORE you launch anything
- A personalised brand map for your business
This five-week interactive workshop will include:
- A supportive and communal atmosphere where questions, interaction, and curiosity are encouraged
- Daily interaction and discussion with Bec in the classroom answering any questions you might have about the materials and exercises
- One major assignment that will equip you with the brand clarity they need to succeed in business
- Detailed and personalised feedback on your assignment delivered as a video to keep
- There will also be an opportunity for some guided students to participate in a live review of their assignments on a group Zoom
- Space for independent students to interact and share thoughts and discuss class concepts and lessons
- A recording of all class meetings will be available for independent students ( as well as any guided students who could not attend the live meeting)
- Access to class materials for 12 months
To get the most out of class students should have been in business for a minimum of 2 years.
Interactive classes are held online and registration opens seasonally.
Guided students can participate fully in class, by asking questions, submitting assignments, and getting personalized feedback from your teacher.
Independant students have full access to class content and can participate in class discussions —they just don’t get teacher critique and feedback on images or assignments.

“Marketing for Artists is excellent! If you are either hoping to build a business around your art, or if you are already running a business but want to make your marketing and business goals line up so you can execute against them, this class is for you!”

martha, maryland, usa

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MEET THE TEACHER

Bec

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Griffiths

Hi, I’m Bec. For many years I led a double life. By day I was a marketing professional in the corporate world. By night I was an artist exploring what it means to live in an era where women are told we can ‘have it all’ - but not at what cost.

In 2020 I found a way to meld these two lives and began dedicating more time to my art as well as co-founding Naked Marketing School with my friend Yan Palmer.

Naked Marketing, which began as a simple idea to help artists feel less gross about marketing, grew into a global education community that helps artists build successful art-based businesses without losing their integrity in the process.

In 2024 I also became a co-owner, alongside Summer Murdock, at Illuminate Classes which has allowed me the time to create art that I am proud of, that explores themes I feel strongly connected to and to invest in my own artistic learning.

I’m so excited to be part of the team of Illuminate Classes not just as an owner but also as a teacher. I love helping artists find an authentic way to create marketing that works and also feels good (yes it’s possible!) through my 5-week workshop - The Art of Marketing.

See bec's instagram

Visit bec's website

Bec has won a number of awards for her photography including an Australian Photography Award in 2020.

Her work has also been exhibited in the prestigious Bowness prize twice - and displayed at the Museum of Australian Photography.

Any questions?

Email your teacher directly here and they will get back to you.

Alumni Student?

We’d love to have you back! Email your teacher here and they will send you a link.

Registration opens January 7th

6pm EST

REMIND ME

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A woman with dark hair and tattoos on her chest, lying in a dark water-filled surface, with her face partially submerged and a serious expression.

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A person with long legs soaking in a bathtub filled with water. Only the legs and feet are visible, with the rest of the body submerged.

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A blurred portrait of a woman with dark hair, red lipstick, glasses, and a pink headscarf against a dark background.

A shirtless person holding a large animal skull with horns over their head, standing outdoors at sunset, with a young girl standing beside them, leaning against their leg, in a wooded area with fallen leaves and trees in the background.

A split-screen image with a serene river scene at dusk on the left and a person holding a phone in a dark environment on the right.

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What other students had to say

Thank you for breaking down complex concepts into simple, actionable steps, which made it so much easier to grasp the fundamentals of marketing—especially for creatives like myself.

I’m leaving the course with so much more confidence in my marketing skills, and I feel truly prepared to apply what I've learned.

Thank you again for being such a wonderful teacher!

monica

I would highly recommend taking this if you have the marketing ick feeling. Bec reframes how to think about marketing and applying it towards your business in such a practical and easy way. I found it really to be a mind shift that I will use forever for whatever application needed.

teresa

Bec is a wonderful teacher and has a wealth of knowledge and experience to share when it comes to marketing. I found it inspiring how she was able to mesh the two worlds of art and marketing that so often feel like they don’t belong together. The Art of Marketing course did a wonderful job of removing the fear and aversion to marketing and gave me impactful ways to approach marketing my own work.